#Clicktime sf software
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Quanstrom, who has demoed with Marketo numerous times, says that Marketo checks a lot of boxes for them and seems preferable. Specifically, the ability to attribute opportunity pipeline and revenue back to the responsible marketing programs is a feature unique to Marketo and helps communicate marketing channel performance easily to senior management or executives.” Marketo offers many facets to its reporting suite that simply can’t be had from much more expensive alternatives. “One of the most unique aspects of Marketo are the analytics capabilities. Quanstrom from KiteDesk, believes that the top basic features a solution should provide are email, list building, form handlers, integration, and landing page features.Īs a Marketo user, Boulas of Formulytic, uses the lead nurturing, lead life cycle, and landing page functionality the most frequently because those features play a critical role in the overall management of their marketing and sales processes. As shown below, both systems check the boxes. Research found that the most valuable features of marketing automation for users were lead nurturing (57%), analytics and reporting (52%), and list segmentation (39%). But hey, we’re in Marketing, so we’ve all gated content before! Pardot also has a variety of helpful demos detailing each of their specific features (You just have to fill out a form first… Name, Company, etc.).

#Clicktime sf plus

You can also automate website tracking, online forms, lead nurturing, digital campaigns, and create reports to track the ROI of your marketing efforts.īeing a Salesforce product, Pardot syncs easily with Salesforce CRM, which can definitely be a plus for any marketer and/or sales team. Pardot allows you to easily conduct the Marketing Automation basics, like email marketing and lead management. Salesforce Pardot can also be used by companies of all sizes small, medium, and enterprise. Marketo also has great video overviews for each of their features! Pardot And newer advanced features include website personalization, mobile engagement, social and web retargeting. Marketo is typically thought of as a ‘premium’ marketing automation product that has a solution for almost every marketing need, think email marketing, lead management, nurturing, customer base marketing, SEO, landing pages, scoring, and analytics. Marketo is really great for power users and/or companies looking to upscale – there is A LOT of depth within Marketo, you just need to make sure you have the bandwidth. Marketo can be used by companies of all sizes small, medium, and enterprise, and their typical customers include both B2C and B2B brands. I’ve also used both systems in my career, which makes this article all the more fun to write. Some have used both Marketo and Pardot, and some have used just one or the other, providing a great range of insight! Meet Christopher Boulas, Founder and President of Formulytic David Klein, Director of Marketing for ClickTime and Eric Quanstrom, CMO of KiteDesk.

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Interviewees have either demoed a range of marketing automation software (I suggest demoing roughly 3-5 options before you make your final decision – here’s a list of 10 questions to ask during your demo ), or used the software themselves. Lucky for you, I’ve gone ahead and interviewed users of both systems.

When it comes to finding a Marketing Automation System, Marketo and Pardot are two names that often come to mind – but when it’s time to actually make a decision, how do you know which one will work best for you and your team?